February 2005 : Volume 9 : Number 2 : newsletter@truste.org


Stitching Together the Legislative Patchwork
by Joanne McNabb

Privacy laws emerging from the states, Congress, federal agencies, and other countries have created a legislative patchwork that many organizations find confusing and costly to comply with. The chief of the California Office on Privacy Protection advises: Don’t look at the patchwork, look at the pattern behind it -- the 1973 principles of fair information practice.
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TRUSTe Suspends Gratis Internet’s License Until Company Resolves Violations
by Cathy Bump

Compliance matters: On February 9, TRUSTe announced that it had revoked its privacy seal from Gratis Internet, parent company of FreeiPods.com, FreeDesktopPC.com, FreeHandBags.com, and FreeFlatScreens.com. Two days later, the company agreed to work with TRUSTe to reapply for certification. More...





TRUSTe Point-of-Collection Email Seal: Coming to Your Site Soon
by Colin O'Malley

TRUSTe is in the final stages of developing a new program for companies that send permission-based commercial email. The Point-of-Collection Email Seal will provide a TRUSTe-branded trust mark that communicates to consumers that you will not spam them. The seal will help you increase consumer confidence, and that confidence should translate into higher transaction volume and accelerated list growth.
More...




Departures and Arrivals on the TRUSTe Board of Directors

January brought a number of significant changes to the membership of the TRUSTe Board of Directors: a new chair, three departures, and three arrivals. More...




Tip: Reduce the number of “unable to unsubscribe” Watchdog complaints your site receives by improving your subscription process.
by Alex Yap

First in a new series of Tech Tips on how to avoid common Watchdog complaints. More...




TRUSTe would like to congratulate the following new members on successfully completing our certification process:

Carlson Hospitality Worldwide
CPP
eBates
eBook Corporation
FFL Dealers.com
Get Lower
Health Authority
mBLAST
Onlinetaxpros.com
Oregon Research Institute
Rick Laboratories
Scoutware
Shaws-Lawson Associates
Tacoda Systems
TaxNet.com
Tyco/ADT Security Services
US Health System
Vendorseek
Western Wats Center
Wildlife Acoustics




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Unlocking the Evil Twin: A Summit on Identity Theft
Dates: March 1, 2005
Location: Sacramento, CA

Governor Arnold Schwarzenegger, the California Office of Online Privacy Protection, the Department of Consumer Affairs, and the State and Consumer Services Agency present the “Summit of Identity Theft Solutions.” Hear presentations from leading experts from law enforcement, businesses, government, and consumer organizations and discover new strategies for battling today’s top consumer crimes. More...

RFID Exhibition & Policy Primer
Dates: March 9, 2005
Location: Washington, DC

The Congressional Internet Caucus is organizing an RFID Technology Exhibition & Policy Primer for members of Congress and staff. Demonstrations of RFID technology will introduce policymakers to the technology and to the burgeoning marketplace. The policy primer portion of the event will introduce policymakers to the associated policy considerations that may include privacy, security, and health. More...

IAPP National Summit
Dates: March 9-11, 2005
Location: Washington, D.C.
TRUSTe members receive a significant discount on registration

The International Association of Privacy Professionals' National Summit will provide attendees with answers to daily operational challenges. The conference features plenary sessions presented by internationally recognized leaders in the field and industry tracks focusing on healthcare privacy, financial privacy, and e-commerce. Attendees will gain essential background knowledge and the skills they need to more effectively communicate the importance of privacy within their organization. More...

Stay tuned for details about the upcoming TRUSTe/IAPP Privacy Futures Conference!

KnowledgeNets
Dates: Spring 2005
Locations: Boston, Washington DC, Seattle, Philadelphia, San Francisco/Bay Area, Atlanta, Los Angeles, Chicago, New York, Minneapolis, Detroit, Toronto, Dallas, Brussels, Dublin, Paris, London, Tokyo

TRUSTe-IAPP KnowledgeNet events are free local networking luncheons open to all TRUSTe sealholders and IAPP members. Each KnowledgeNet features a speaker covering a top-of-mind privacy issue, followed by an opportunity for networking.

Bookmark http://truste.org/about/events.php to check the KnowledgeNet schedule for an event near you.

©2005 TRUSTe. All rights reserved.